The artist was finding it difficult to make a standard Wix store match the world he wanted to create. I built a custom storefront around Wix, translating his references, artwork and design language into a shopping experience that feels like Yorùbá Healer rather than a generic ecommerce template.
Wix remains the practical control centre behind the site. The artist can manage products, variants, prices, stock and incoming orders from a familiar dashboard, while the custom front end controls how the collection is presented to customers. Product selections, the basket and checkout stay connected to the same commerce system.
The complete customer journey covers men's, women's and unisex collections, sizes and colourways, secure payments, worldwide ordering, pre-orders and standard orders. A shoppable lookbook connects campaign imagery directly to products, while the drop list gives the artist a direct way to announce future releases.
Shipping, payment, sizing, order-help and privacy information are built into the experience so international customers can understand what happens before and after checkout. The result gives the artist a distinctive visual store without losing the operational tools needed to fulfil real orders.
A custom brand experience for the customer, with Wix handling the operational work behind it.